Amy Sofia Jimenez
I’m a creative and business strategist with experience in website design, content creation, product sales, and brand development. My background includes digital marketing, design, and business analytics, helping brands grow with clear, effective strategies. I focus on building user-friendly websites, producing content for social media, and supporting marketing efforts through email, SMS, and campaign design. I’ve worked with both startups and established businesses to improve their branding, messaging, and digital presence using a practical, data-informed approach.
CORE COMPETENCIES
Website Design & User Experience (UX/UI)
Social Media Strategy & Advertising (Meta, TikTok, IG)
Content Creation (Copywriting, Branding, Visuals)
Product Sales & Digital Merchandising
Commercial Photography & Video Production
Email & SMS Marketing Campaigns
Brand Identity & Business Development
Marketing Analytics & Performance Reporting
E-Commerce & Booking Platform Integration (e.g., Squarespace, Shopify)
Creative Direction & Commercial Design
Lead Generation & Funnel Building
Business Collateral Design (Logos, Menus, Brochures, Presentations)
PROFESSIONAL EXPERIENCE
Website Design/Marketing
Elite Skin Aesthetics – Lighthouse Point, FL -2024-Present
Elite Skin Aesthetics – Lighthouse Point, FL -2024-Present
Designed and managed the spa’s website, digital branding, to ensure a seamless, polished user experience
Created and executed marketing campaigns across social media, email, and SMS—driving bookings, client retention, and brand awareness
Produced commercial photography, video, and branded content to support product sales and promotional efforts
Managed Meta/Instagram ad campaigns and tracked performance analytics to optimize reach and ROI
Collaborated with the spa team to align promotions, visuals, and messaging across all client touchpoints
Brand Ambassador/ Promotional Model
Team Enterprise/ Bacardi Limited- Orlando, FL -2022-2023
Promoting Brand Awareness: Enhance brand recognition through events, social media, and creative marketing initiatives.
Building Customer Relationships: Engage with customers to foster loyalty and cultivate a supportive brand community.
Providing Feedback: Collect and relay customer insights and market trends to help the brand stay relevant
Marketing Manager
Oceans Lab LLC / Rejevity – Oviedo, FL-2015 - 2022
Developed and executed multi-channel marketing strategies to drive brand growth, client retention, and lead generation
Managed social media, paid ads (Meta, Google, TikTok), and content creation across digital and print platforms
Led email and SMS campaigns using Klaviyo/Mailchimp to promote services, events, and seasonal offers
Directed brand identity and visual consistency across all customer touchpoints
Analyzed marketing performance and translated insights into strategic adjustments
Oversaw product launches, promotions, budgets, and cross-functional collaboration
Researched competitors and market trends to identify growth opportunities
software include any and all;
eCommerce, adobe suite, Microsoft suite,linux, vscode, chatgpt, twilio, canva, capcut, procreate
eCommerce, adobe suite, Microsoft suite,linux, vscode, chatgpt, twilio, canva, capcut, procreate